DAW-CPD Core Competency Courses
Online and Face-to-Face

1. Ethics, professionalism, sound judgment, confidentiality
– Ethical principles, professional conduct, respecting diversity and acting fairly…
OK, so your qualified professionals know and abide by the rules but compliance is more than that: it’s a team approach. This ethical course outlines a simple approach helping all client-facing staff assess themselves against a professional ethical standard and goes on to illustrate a cost effective solution to help those in need of a refresher to make sure your ‘Compliance Officer’ has nothing to do! (And it is a good reminder for all professionals!)
The content includes an understanding of what a professional Code of Conduct means for all staff drawing on practical case scenarios bringing the subject to life in a realistic, everyday way. The ‘only way is ethics’!
– Ethical principles, professional conduct, respecting diversity and acting fairly…
OK, so your qualified professionals know and abide by the rules but compliance is more than that: it’s a team approach. This ethical course outlines a simple approach helping all client-facing staff assess themselves against a professional ethical standard and goes on to illustrate a cost effective solution to help those in need of a refresher to make sure your ‘Compliance Officer’ has nothing to do! (And it is a good reminder for all professionals!)
The content includes an understanding of what a professional Code of Conduct means for all staff drawing on practical case scenarios bringing the subject to life in a realistic, everyday way. The ‘only way is ethics’!

2. Apply understanding, critical thinking and analysis to solve problems
– Decision-making and risks, assessing information, problem solving…
Helping professional staff to build trust in client relationships requires a heightened awareness in the application of understanding, critical thinking and analysis to solve client problems. This fascinating course shows you how to help staff analyse where they are now and gives clear pointers to help people enhance their skills in this key area.
The content includes recognising Unconscious Bias, Historical Judgement, Communication slip-ups, Questioning bias, Presentations, Decision-making and Risk. It will get you thinking!
– Decision-making and risks, assessing information, problem solving…
Helping professional staff to build trust in client relationships requires a heightened awareness in the application of understanding, critical thinking and analysis to solve client problems. This fascinating course shows you how to help staff analyse where they are now and gives clear pointers to help people enhance their skills in this key area.
The content includes recognising Unconscious Bias, Historical Judgement, Communication slip-ups, Questioning bias, Presentations, Decision-making and Risk. It will get you thinking!

3. Managing own learning and development
– Understanding own learning styles, options for learning / CPD, development needs analysis…
‘The only sustainable competitive advantage is the ability to learn faster than the competition’. Not much has changed, then, since Tom Peters said that in the 1980’s. So, how well do your people learn? While the reflective approach to CPD has been with many professions for a while, are we missing a trick or two when exploring opportunities to learn? This insightful course takes a fresh look at learning styles and what they mean for you in practice at work.
We use learning assessment as pre-work and naturally lead people to the whole gamut of work-placed L&D opportunities appropriate to each individual. Find out how to make learning fun!
– Understanding own learning styles, options for learning / CPD, development needs analysis…
‘The only sustainable competitive advantage is the ability to learn faster than the competition’. Not much has changed, then, since Tom Peters said that in the 1980’s. So, how well do your people learn? While the reflective approach to CPD has been with many professions for a while, are we missing a trick or two when exploring opportunities to learn? This insightful course takes a fresh look at learning styles and what they mean for you in practice at work.
We use learning assessment as pre-work and naturally lead people to the whole gamut of work-placed L&D opportunities appropriate to each individual. Find out how to make learning fun!

4. Developing technical / professional knowledge
– Research methods, effective use of questioning and active listening…
People change themselves for one of two reasons: inspiration or desperation. This course is about the first: inspiration to take responsibility for self-improvement to aim for a more fulfilling career. Your salary is what you get from your job while this course is about what you can become.
OK, you work hard in your job – but this ‘non-techie’ course is about working hard on yourself technically so that that personal development can last a lifetime. Get the work and life-style you deserve!
– Research methods, effective use of questioning and active listening…
People change themselves for one of two reasons: inspiration or desperation. This course is about the first: inspiration to take responsibility for self-improvement to aim for a more fulfilling career. Your salary is what you get from your job while this course is about what you can become.
OK, you work hard in your job – but this ‘non-techie’ course is about working hard on yourself technically so that that personal development can last a lifetime. Get the work and life-style you deserve!

5. Spoken and written advocacy – this applies internally, with clients, and externally with appropriate bodies
– Preparing, presenting a reasoned argument, countering…
As professionals, we are operating in a classic people-oriented environment where the work we do is both creative and cerebral. So, we need conversations with staff, clients and often other external professionals to achieve good outcomes.
This course gives you a useful overview of advanced elements of communication to help heighten your skills in face-to-face dialogue when preparing, presenting a reasoned argument, countering – becoming an advocate for yourself, your firm, and your profession. Discover your ‘elevator pitch’!
– Preparing, presenting a reasoned argument, countering…
As professionals, we are operating in a classic people-oriented environment where the work we do is both creative and cerebral. So, we need conversations with staff, clients and often other external professionals to achieve good outcomes.
This course gives you a useful overview of advanced elements of communication to help heighten your skills in face-to-face dialogue when preparing, presenting a reasoned argument, countering – becoming an advocate for yourself, your firm, and your profession. Discover your ‘elevator pitch’!

6. Negotiating skills – clients and ‘others’ e.g. suppliers or other bodies
– Planning, style, cooperation, conflict, judgment…
The ability to negotiate effectively is one of the most admired skills in any profession but what are the core concepts? This course looks at this key competency and how you can sharpen your skills to achieve better outcomes. Just enough theory is used to back-up plenty of practical real-world negotiating situations. The content explores your approach to conflict management, the science of persuasion, assertiveness and exerting influence effectively. You’ll use the concepts outside of work, too!
– Planning, style, cooperation, conflict, judgment…
The ability to negotiate effectively is one of the most admired skills in any profession but what are the core concepts? This course looks at this key competency and how you can sharpen your skills to achieve better outcomes. Just enough theory is used to back-up plenty of practical real-world negotiating situations. The content explores your approach to conflict management, the science of persuasion, assertiveness and exerting influence effectively. You’ll use the concepts outside of work, too!

7. Professional client relationships
– Dealing with client vulnerability, professionalism – the ‘client relationship’ competency
Peter Drucker had the customer as central to every business’s purpose and this course looks at building and sustaining professional relationships with clients. As every client will tell you: “I don’t care how much you know until I know how much you care”. With a pragmatic approach to client care, dealing with complaints, and building loyalty in today’s professional service sector we also explore the ‘sales’ process to recognise a team approach to winning new clients.
While Client Service concepts are an obvious content, ‘Sales Mastery’ is, from many training providers, relatively unique to the sector. Hate ‘selling’, love ‘sales’? Then this is for you!
– Dealing with client vulnerability, professionalism – the ‘client relationship’ competency
Peter Drucker had the customer as central to every business’s purpose and this course looks at building and sustaining professional relationships with clients. As every client will tell you: “I don’t care how much you know until I know how much you care”. With a pragmatic approach to client care, dealing with complaints, and building loyalty in today’s professional service sector we also explore the ‘sales’ process to recognise a team approach to winning new clients.
While Client Service concepts are an obvious content, ‘Sales Mastery’ is, from many training providers, relatively unique to the sector. Hate ‘selling’, love ‘sales’? Then this is for you!

8. Professional staff relations
– Treating with respect, professionalism, delegating, supporting people and dealing with conflict
“How to Win Friends and Influence People” was Dale Carnegie’s seminal text but this pragmatic approach to developing the core skills to build professional relationships with all your work colleagues is crucial. This course explores the key competencies and how you can develop better approaches to getting on with others throughout your firm.
The course focuses on team working, emotional intelligence, transactional analysis, and conflict management in a practical way. You’ll use the concepts outside of work, too!
– Treating with respect, professionalism, delegating, supporting people and dealing with conflict
“How to Win Friends and Influence People” was Dale Carnegie’s seminal text but this pragmatic approach to developing the core skills to build professional relationships with all your work colleagues is crucial. This course explores the key competencies and how you can develop better approaches to getting on with others throughout your firm.
The course focuses on team working, emotional intelligence, transactional analysis, and conflict management in a practical way. You’ll use the concepts outside of work, too!

9. Communicate effectively
– Clear, concise professional writing, zero tolerance in punctuation, presenting orally…
Why do so many people shout English slowly at a Spanish waiter hoping he will instinctively know what they want? A communication is not what we say but what they understand so this set of competencies is a must for all professionals. The course will explore some common communications erors (sic) and what you can do about them. It will help you to ‘seek to be understood’ rather than ‘force others to understand’!
Key content looks at personal development for both spoken and written communications. Watch it before that next important email gets sent!
– Clear, concise professional writing, zero tolerance in punctuation, presenting orally…
Why do so many people shout English slowly at a Spanish waiter hoping he will instinctively know what they want? A communication is not what we say but what they understand so this set of competencies is a must for all professionals. The course will explore some common communications erors (sic) and what you can do about them. It will help you to ‘seek to be understood’ rather than ‘force others to understand’!
Key content looks at personal development for both spoken and written communications. Watch it before that next important email gets sent!

10. Workload management and projects
– Initiate, plan, prioritise and manage work, records, confidentiality, security, data protection…
While we can be so busy getting on with ‘stuff’ it will be worth taking just a moment or two to explore whether we are working hard – only not as effectively as we might. This is not an irritating ‘work smarter’ course but a pragmatic approach to ‘clearing the swamp while we are up to our butts in crocodiles’!
Content looks at Productivity and Time Management (naturally enough) but stress and project management concepts are also included so you don’t get tied in knots. You will probably leave work earlier, too!
– Initiate, plan, prioritise and manage work, records, confidentiality, security, data protection…
While we can be so busy getting on with ‘stuff’ it will be worth taking just a moment or two to explore whether we are working hard – only not as effectively as we might. This is not an irritating ‘work smarter’ course but a pragmatic approach to ‘clearing the swamp while we are up to our butts in crocodiles’!
Content looks at Productivity and Time Management (naturally enough) but stress and project management concepts are also included so you don’t get tied in knots. You will probably leave work earlier, too!

11. Applying good commercial practice
– Organisation, finance in context, calculate and manage costs, billing, conduct issues…
Ask any commercial professional what the purpose of their business is and they will all have that ‘profit’ word towards the top of their list. So, why do profitable firms fail? What is a ‘balanced score card’ and why is that important? In a clear approach we explore the core skills for every practitioner and show you how you can apply them in practice.
Content explains the importance of both WiP and billing feeding cash flow and demonstrates each fee-earner’s contribution to the firm’s prosperity. You can count on this course!
– Organisation, finance in context, calculate and manage costs, billing, conduct issues…
Ask any commercial professional what the purpose of their business is and they will all have that ‘profit’ word towards the top of their list. So, why do profitable firms fail? What is a ‘balanced score card’ and why is that important? In a clear approach we explore the core skills for every practitioner and show you how you can apply them in practice.
Content explains the importance of both WiP and billing feeding cash flow and demonstrates each fee-earner’s contribution to the firm’s prosperity. You can count on this course!

12. Motivating self and others
– identify work goals, align them to organisation goals and show a positive attitude to those around you …
Most people misunderstand what motivation is and therefore wonder why they just can’t get people motivated… so this course lifts the lid on the secrets of motivation not only for yourself but also how you can affect the motivation of those around you.
The course explores what motivation is – and isn’t – and provides a practical approach to tackle the subject in a positive and successful way. Want to be more self-motivated? Then you’ll have to sign up now!
– identify work goals, align them to organisation goals and show a positive attitude to those around you …
Most people misunderstand what motivation is and therefore wonder why they just can’t get people motivated… so this course lifts the lid on the secrets of motivation not only for yourself but also how you can affect the motivation of those around you.
The course explores what motivation is – and isn’t – and provides a practical approach to tackle the subject in a positive and successful way. Want to be more self-motivated? Then you’ll have to sign up now!