ADVOCACY – CHAMPIONING YOUR CAUSE
- UNDERTAKE EFFECTIVE SPOKEN AND WRITTEN ADVOCACY:
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COURSE OVERVIEW:
Advocacy represents the series of actions taken and issues highlighted to change the ‘what is’ into a ‘what should be’ to achieve a more decent and a more just society…
We all ‘advocate’ for a large number and variety of topics. Some are clear-cut social issues that are universally agreed to be problematic and worth solving – such as equal pay for women (doing the same job as a man). Others are much more divisive and inspire strongly-held opinions on both sides – like same gender marriage. There may never be a consensus on this latter type of issues, but intense advocacy is likely to remain.
And we’ll ‘campaign’ in and out of work daily for our ideas and beliefs.
This course gives you a useful overview of advanced elements of communication to help heighten your skills in face-to-face dialogue when preparing, presenting a reasoned argument, countering – becoming an advocate for yourself, your firm, and your profession.
Discover your ‘elevator pitch’!
Advocacy represents the series of actions taken and issues highlighted to change the ‘what is’ into a ‘what should be’ to achieve a more decent and a more just society…
We all ‘advocate’ for a large number and variety of topics. Some are clear-cut social issues that are universally agreed to be problematic and worth solving – such as equal pay for women (doing the same job as a man). Others are much more divisive and inspire strongly-held opinions on both sides – like same gender marriage. There may never be a consensus on this latter type of issues, but intense advocacy is likely to remain.
And we’ll ‘campaign’ in and out of work daily for our ideas and beliefs.
This course gives you a useful overview of advanced elements of communication to help heighten your skills in face-to-face dialogue when preparing, presenting a reasoned argument, countering – becoming an advocate for yourself, your firm, and your profession.
Discover your ‘elevator pitch’!
LEARNING OUTCOMES:
By the end of this course you can:
By the end of this course you can:
- Prepare effectively by identifying and mastering relevant facts and technical principles
- Organising facts to support your argument or position
- Presenting a reasoned argument in a clear, logical, succinct and persuasive way
- Make appropriate reference to technical authority
- Comply with formalities in various contexts
- Dealing with others appropriately
- Respond effectively to questions or opposing arguments
- Identify strengths and weaknesses from different parties' perspectives
- Develop a bespoke Personal Development Plan
Section - Objective
Where am I now as an ‘advocate’? - Review individual competence standard as an ‘advocate’
Failing to plan is planning to fail - How to prepare effectively
Organising the information - Dealing with facts to support your argument or deal with objections
Presenting persuasively - Becoming clear, logical, succinct and persuasive
Technical authority - To use technical authority appropriately – and counter others!
Formality and context - Advocacy in the appropriate manner
Fighting your corner - Responding effectively to questions or opposing arguments
Developing a PDP - Continuing the journey with your Personal Development
Where am I now as an ‘advocate’? - Review individual competence standard as an ‘advocate’
Failing to plan is planning to fail - How to prepare effectively
Organising the information - Dealing with facts to support your argument or deal with objections
Presenting persuasively - Becoming clear, logical, succinct and persuasive
Technical authority - To use technical authority appropriately – and counter others!
Formality and context - Advocacy in the appropriate manner
Fighting your corner - Responding effectively to questions or opposing arguments
Developing a PDP - Continuing the journey with your Personal Development
LEARNING RESOURCES:
Supporting materials designed by DAW Ltd. for this programme includes:
Supporting materials designed by DAW Ltd. for this programme includes:
- Pre-event discussion template for line manager – fully supported through delegate attendance pack
- Pre-work – getting the learner to evaluate existing advocacy style and know-how
- Online video show-casing ‘hands-on’ practical ideas drawing on realistic working practices
- A comprehensive workbook to support learning
- A learning assessment tool to check your embedded learning
- Post-event discussion template for line manager – fully supported through delegate attendance pack
YOUR TUTOR:
Adrian ‘Mac’ Mackay, BSc(Hons) DipM MCIM DipDigM CMkr PCertM CMgr MCMI MBA (Strategic Marketing)
I was asked to devise new material for the lawyers’ Professional Skills Course – Client Care and Professional Standards Module that was ‘highly commended’ by the Solicitors Regulation Authority. I draw on that experience to make ‘Ethics and Standards’ accessible to all professionals and their staff.
I bring a wealth of practical marketing and business development experience from over two decades of consultancy practice; I’ve tutored in marketing internationally and have been a popular lead speaker on the trainee lawyers’ Professional Skills Course. I enjoy working with all levels of people in professional service firms and especially as an executive coach.
Along the way I have become a Chartered Manager, a Chartered Marketer, and has dealt with many Codes of Conduct my entire career. I attained a CAM Diploma in Digital Marketing in 2014 – with Credit.
I’m author of ‘Master your CPD – in 3 minutes a day’.
Adrian ‘Mac’ Mackay, BSc(Hons) DipM MCIM DipDigM CMkr PCertM CMgr MCMI MBA (Strategic Marketing)
I was asked to devise new material for the lawyers’ Professional Skills Course – Client Care and Professional Standards Module that was ‘highly commended’ by the Solicitors Regulation Authority. I draw on that experience to make ‘Ethics and Standards’ accessible to all professionals and their staff.
I bring a wealth of practical marketing and business development experience from over two decades of consultancy practice; I’ve tutored in marketing internationally and have been a popular lead speaker on the trainee lawyers’ Professional Skills Course. I enjoy working with all levels of people in professional service firms and especially as an executive coach.
Along the way I have become a Chartered Manager, a Chartered Marketer, and has dealt with many Codes of Conduct my entire career. I attained a CAM Diploma in Digital Marketing in 2014 – with Credit.
I’m author of ‘Master your CPD – in 3 minutes a day’.